So you have a clear idea on what you want to sell, but are struggling on how to sell it? Well don’t worry sis, I got you. All it takes is answering a few questions and getting to the root of what you are trying to provide and offer your future clients.
And let me tell ya, it’s a hell of a lot different when you envision something versus figuring out how to actually execute it. Trust me, I know the struggle is real.
Knowing where to get started within this execution phase is really hard. So today I wanna go over some of the questions to ask yourself when you’re building your offer.
1: What does your offer promise?
THIS IS IMPERATIVE TO HAVE. You want people to know there is something they will get on the other side that’s worth their time, effort, and money. You got to draw in your clients and leave them feeling some kind of way. You also have to think about the experience they will have. How can you create an offer that leaves them wanting more?
2: What’s the caliber of clients you want to work with?
And let me be real with you, this answer is going to affect pricing. SO please be be honest with yourself about who you want to work with and the type of individuals you want to serve. We get so many clients who say they want to offer their product at this low price, and then struggle when they realize the quantity they have to sell to reach their profit goals.
3: What types of results do you need to get in order to peak their interest and make them happy?
From my personal experience this meant I had to show proof I could guide someone to start their side business after quitting their job. And once I was able to do that so many more people came to me. They saw I could produce results and felt they could put their faith and trust in me.
Think about what results you can realistically get now in order to influence your target clients to trust and want to buy from you.
4: Who do you need to BECOME in order to produce those results?
Within my business, my clients needed someone who is calm, put together, and organized to make them feel confident when pursuing their side business. And I’m gonna be real with you, I had to work on this.
Normally I am stressed, busy, and all over the place, BUT I had to become the person my clients needed. They have enough stress on their own that they are trying to escape. They look to me to help build their dream lifestyle. I had to become this alternate person in order to get the results I wanted.
So, the takeaway from these questions is that you need to anchor in your offer promise, product promise, whatever it is. Think about what your clients will leave with, what they’ll experience when they come in contact with your business? Make it such a great experience that they can’t wait to come back.
And I urge you to realistically and honestly think about these questions cause they’ll be critical in helping you discern if the offer in your head is the offer you should pursue and bring to clients.
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